隐私政策

Name and contact information of the Controller pursuant to Article 4 (7) GDPR

Allied Vision Technologies GmbH

Datenschutzbeauftragter
Taschenweg 2A
07646 Stadtroda, Deutschland

Tel.: +49/36428/6770
Fax: +49/36428/677-28
eMail: datenschutz(at)alliedvision.com

Datenschutzbeauftragter

Prof. Ulf Glende

Projekt 29 GmbH & Co. KG
Ostengasse 14 • 93047 Regensburg
Mail u.glende@projekt29.de

Safety and protection of your personal data

We consider it our primary responsibility to protect the confidentiality of the personal information you provide and to protect it from unauthorized access. That's why we take the utmost care and use state-of-the-art security standards to ensure maximum protection of your personal information.

As a private company, we are subject to the provisions of the European General Data Protection Regulation (GDPR) and the regulations of the German Federal Data Protection Act (BDSG). We have taken technical and organizational measures which ensure that data protection regulations are observed by us and by our external service providers.

Definitions

The law requires that personal data be processed lawfully, in good faith and in a manner that is transparent to the data subject ("lawfulness, fairness, transparency"). To ensure this, we would like to inform you of the legal definitions that are used in this Privacy Statement:

1. Personal data

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"). A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special features which express the physical, physiological, genetic, mental, economic, cultural or social identity of the natural person.

2. Processing

"Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

3. Restriction of processing

"Restriction of processing" means the marking of stored personal data with the aim of limiting its processing in the future.

4. Profiling

”Profiling“ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

5. Pseudonymization

“Pseudonymization“ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person

6. Filing system

“Filing system“ means any structured set of personal data which is accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis.

7. Controller

“Controller“ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by European Union or Member State law, the controller or the specific criteria for its nomination may be provided for by European Union or Member State law.

8. Processor

“Processor“ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

9. Recipient

“Recipient“ means a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive potentially personal data in the framework of a particular inquiry in accordance with European Union or Member State law shall not be regarded as recipients. The processing of that data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

10. Third party

A “third party“ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

11. Consent

The “consent“ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Lawfulness of processing

The processing of personal data is only lawful if there is a legal basis for such processing. Pursuant to Article 6 (1) (a) - (f) of the GDPR, the legal basis for the processing may be in particular:

a.     The data subject has given consent to the processing of his or her personal data for one or more specific purposes

b.   Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

c.   Processing is necessary for compliance with a legal obligation to which the controller is subject

d.   Processing is necessary in order to protect the vital interests of the data subject or of another natural person

e.   Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

f.   Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

 In Information regarding the collection of personal data

(1) Below, we inform you of the collection of personal data when using our website. Personal data is e.g. you name, address, email addresses, user behavior, etc. 

(2) When contacting us by email or via our support form, the information you provide (your email address and, if applicable, your name and your telephone number) is stored by us in order to answer your questions. We delete the data collected in this manner once storage is no longer required, if processing is restricted, or in the event that legal retention obligations exist.

Collection of personal data when visiting our website

When you merely use the website for informational purposes, i.e. if you do not register or otherwise provide information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data which is technically necessary for us to display our website to you and to ensure its stability and security (here, the legal basis is Article 6 (1) (f) GDPR):

–         IP address
–         date and time of the request
–         time zone difference to Greenwich Mean Time (GMT)
–         content of the request (specific page)
–         access status/HTTP status code
–         each transmitted volume of data
–         website from which the request originates
–         browser
–         operating system and its user interface
–         language and version of the browser software

Use of Cookies

(1) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive and that are assigned to the browser you are using and that provide certain information to the entity that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer. They help make internet offerings overall more user-friendly and effective.

(2) This website uses the following types of cookies, whose scope and function are explained below:
 

– Transient cookies (see a.)
– Persistent cookies (see b.).
 

a.     Transient cookies are automatically deleted when you close the browser. These include in particular session cookies. These store what is known as a session ID, with which various requests from your browser can be assigned to a common session. This permits your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close the browser.

b.   Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies at any time from within the security settings of your browser.

c.   You can configure your browser setting to match your preferences and e.g. decline to accept third-party cookies or all cookies. "Third-party cookies" are cookies that have been set by a third party and therefore not by the actual website which you currently are on. Please note that disabling cookies may not enable you to use all features of this website.

More features and offerings on our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you will generally need to provide other personal information that we use to provide the service and to which the aforementioned data processing principles apply.
 

(2) In part, we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions, and are regularly inspected.
 

(3) Furthermore, we may disclose your personal data to third parties if participation in promotional campaigns, sweepstakes, contracts or similar services are offered by us in conjunction with our partners. Further information will be available at the time you enter your personal information or at the bottom of the description of the respective offer.
 

(4) Insofar as our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this in the description of the offer.

Newsletter

(1) With your consent, you can subscribe to our newsletter, which informs you about our current interesting offers. The advertised goods and services are designated in the declaration of consent.
 

(2) To register for our newsletter, we use what is called the double opt-in process. This means that after you have registered, we will send you an email to the email address specified and in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and the registration and confirmation times. The purpose of the process is to confirm your registration and, if necessary, to inform you regarding possible misuse of your personal data.
 

(3) The only information you need to enter to receive the newsletter is your email address. Entering additional, separately marked data is voluntary and will be used to address you personally. After your confirmation, we will save your email address so that we can send you the newsletter. The legal basis is Article 6 (1) (a) GDPR.
 

(4) You can revoke your consent to have the newsletter sent at any time and unsubscribe from the newsletter. You can declare your revocation of consent by clicking on the link provided in each newsletter email, by email to info@alliedvision.com or by sending a message to the contact point listed in the site legal notice.
 

(5) Please note that we analyze your user behavior when sending the newsletter. To perform this analysis, the emails sent include what are known as web beacons or tracking pixels, which are one-pixel image files stored on our website. For our analysis, we link the data mentioned above and the web beacons with your email address and an individual ID. The data is collected exclusively in pseudonymized manner, which means that the IDs are not linked to your other personal data and a direct personal reference to you is excluded. You can object to this tracking at any time by clicking on the separate link provided in each email or by informing us via another contact method. The information will be stored for as long as you have subscribed to the newsletter. Once you unsubscribe, we store the data purely for statistical purposes and in anonymized form.

(6) We use an external service provider for sending newsletters. A separate order data processing agreement has been concluded with the service provider to ensure the protection of your personal data. We currently work with the following service provider:

Pardot LLC

The Landmark at One Market
Suite 300
San Francisco,
CA 94105
United States of America
Tel.: 1-800-667-6389

In the process, the following data is transmitted to Pardot LLC:

·         Browser type

·         IP address

·         Number of page views

·         Usage data

·         Device operating system

·         Device identifiers

·         Third-party information

·         Log file data

For more information, please refer to the CleverReach privacy policy, which is available at https://www.salesforce.com/company/privacy/.

Minors

Our offer is basically aimed at people who have reached the age of 16. Persons under the age of 16 should not submit any personal information to us without the consent of their parent or legal guardian.
 

Rights of data subjects

(1) Revocation of consent

If your personal data is processed on the basis of consent which you have given us, you have the right to revoke your consent at any time. The revocation of consent does not affect the legality of the processing performed on the basis of the consent until the time of revocation.

You can contact us at any time to exercise your right to revoke consent.
 

(2) Right to confirmation

You have the right to request confirmation from the controller that we are processing personal data concerning you. You can request this confirmation at any time using the contact details above.
 

(3) Right to information

In the event that personal data is processed, you can request information about this personal data and the following information at any time:
 

a.   the purposes of the processing

b.   the categories of personal data being processed

c.   the recipients or categories of recipients to whom the personal data has been or is being disclosed, in particular in the case of recipients in third countries or international organizations

d.   if possible, the planned duration for which the personal data is stored or, if this is not possible, the criteria for determining this duration

e.   the existence of a right to rectification or erasure of the personal data concerning you, or to a restriction of processing by the controller or a right to object to such processing

f.   the existence of a right to lodge a complaint with a supervisory authority

g.  if the personal data is not collected from the data subject, all available information on the source of the data

h.  the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject.

If personal data is transferred to a third country or to an international organization, you have the right to be informed of the appropriate safeguards under Article 46 of the GDPR in connection with the transfer. We provide a copy of the personal data that is the subject of the processing. For any additional copies you request of a person, we may charge a reasonable fee based on our administrative costs. If your request is submitted electronically, the information must be provided in a standard electronic format, unless otherwise stated. The right to receive a copy under paragraph 3 shall not affect the rights and freedoms of others.

(4) Right to rectification

You have the right to demand the immediate correction of incorrect personal data concerning you. Taking into account the purposes of processing, you have the right to request the completion of incomplete personal data, including by means of a supplementary statement.
 

(5) Right to erasure (“right to be forgotten“)

You have the right to demand that the controller erase personal data concerning you without undue delay, and we are obligated to erase personal data without undue delay where one of the following grounds applies:
 

a.      the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed

b.      the data subject withdraws the consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2), and there is no other legal ground for the processing

c.      the data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR;

d.       the personal data have been unlawfully processed

e.      personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject

f.       the personal data was collected in relation to the offer of information society services referred to in Article 8(1) GDPR

If the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, that personal data.

The right to erasure (“right to be forgotten“) does not apply to the extent that the processing is necessary:
 

•           to exercise the right of freedom of expression and information

•           for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

•            for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) GDPR

•           for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right referred to in paragraph 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or

•           for the establishment, exercise or defense of legal claims

(6) Right to restriction of processing

You have the right to request that we restrict the processing of your personal data if any of the following conditions apply:

a.     the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data

b.      the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead

c.     the controller no longer needs the personal data for the purposes of the processing, but the data is required by the data subject for the establishment, exercise or defense of legal claims, or

d.       the data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject

In the event that processing has been restricted under the aforementioned conditions, this personal data shall – with the exception of storage – only be processed with the data subject’s consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

In order to exercise the right to restrict processing, the data subject may contact us at any time using the contact details provided above.

(7) Right to data portability

You have the right to receive the personal data concerning you which you have provided to us in a structured, commonly used and machine-readable format and have the right to transmit that data to another controller without hindrance from the controller to which the personal data have been provided, to the extent that:
 

a.     the processing is based on consent pursuant to point (a) of Article 6 (1) or point (a) of Article 9 (2) or on a contract pursuant to point (b) of Article 6 (1) GDPR and

b.      the processing is carried out by automated means

In exercising your right to data portability pursuant to paragraph 1, you have the right to have the personal data transmitted directly from one controller to another, to the extent that this is technically feasible. The exercise of the right to data portability does not affect your right to erasure (“right to be forgotten”). That right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(8) Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data which concerns you which is based on point (e) or (f) of Article 6 (1) GDPR, including profiling based on those provisions. If objection is made, the controller will no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.

In the event that personal data is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, your personal data shall no longer be processed for such purposes.

Regarding the use of information society services, and notwithstanding Directive 2002/58/EC, you can exercise your right to object by automated means using technical specifications.

Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89 (1), you, on grounds relating to your particular situation, have the right to object to processing of personal data concerning you, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

The right of objection can be exercised at any time by contacting the respective controller.

(9) Automated individual decision-making, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects for you or similarly significantly affects you. This does not apply if the decision:
 

a.     is necessary for entering into, or performance of, a contract between the data subject and a data controller

b.   is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or

c.   is based on the data subject’s explicit consent

The controller shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

This right can be exercised by the data subject at any time by contacting the respective controller.

(10) Right to lodge a complaint with a supervisory authority

You also have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you as data subject consider that the processing of personal data relating to you infringes this Regulation.

(11) Right to effective judicial remedy

Without prejudice to any other available administrative or judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, you have the right to an effective judicial remedy if you consider that your rights under this Regulation have been infringed as a result of the processing of your personal data in breach of this Regulation.

Existence of automated decision-making

We refrain from automatic decision-making or profiling.

Use of social media links

We currently use various links to different social media platforms, such as Facebook, Instagram and Pinterest. These are not social media plugins, but merely links. If you click on one of the links, you will be taken to the respective provider of the website and your IP address will be transmitted. If you are logged in to the respective social media account at the same time, further data may be collected by the respective provider.

Google Web Fonts

This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This enables Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.

A transmission of data to the USA cannot be excluded.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Opt-out: https://adssettings.google.com/authenticated  

Bing Ads

This is an advertising service.

Processing company

Microsoft Corporation
One Microsoft Way
Redmond
WA 98052-6399
United States of America

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Advertisement

·         Conversion tracking

Technologies Used

·         Cookies

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         Engagement metrics

·         Number of visits

·         Bounce rates

·         Microsoft Click ID

·         Digital signature

·         UET ID tag

·         URLs

·         Referrer URL

·         Page title

·         Conversions

·         Screen height

·         Screen width

·         Browser language setting

·         Duration of visit

·         Screen color depth

·         Page response times

·         Clicked Advertisement

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

Data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

Microsoft Corporation

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

aka.ms/privacyresponse

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide

Click here to read the privacy policy of the data processor https://privacy.microsoft.com/en-us/PrivacyStatement

Click here to opt out from this processor across all domains https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings

Pardot

This is a CRM software system that provides solutions for sales, customer service and marketing.

Processing company

Salesforce.com, Inc.
Salesforce Tower
415 Mission Street
3rd Floor
San Francisco, CA 94105
United States of America

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Optimization

·         Marketing

·         Advertisements

Technologies Used

·         Cookies

·         Web beacons

·         Log files

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         Browser type

·         IP address

·         Number of page views

·         Usage data

·         Device operating system

·         Device identifiers

·         Third party information

·         Log file data

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

United States of America

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

·         Salesforce.com, Inc.

·         Third-party social media and advertising networks

·         Contracted service providers

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

European Union, United Kingdom

Click here to read the privacy policy of the data processor https://www.salesforce.com/company/privacy/full_privacy/

Salesforce

This is a customer relationship management (CRM) service.

Processing company

Salesforce.com, Inc.
Salesforce Tower,
415 Mission Street
3rd Floor
San Francisco, CA 94105
United States of America

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Customer relationship management

·         Advertisement

Technologies Used

·         Cookies

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         User agent

·         Files viewed

·         IP address

·         Device information

·         Internet service provider

·         Searches made

·         Date/time stamps

·         Usage data

·         Pages viewed

·         Location information

·         Browser type

·         System configuration information

·         Other actions taken

·         Device and application identification numbers

·         Operating system

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

·         Salesforce, Inc.

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://www.salesforce.com/form/other/privacy-request/

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

United States of America

Click here to read the privacy policy of the data processor https://www.salesforce.com/company/privacy/

Google Analytics
Insofar as you have given your consent, Google Analytics, a web analytics service provided by Google LLC, is used on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
 

Scope of processing
Google Analytics uses cookies that enable an analysis of your use of our websites. The information collected by means of the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographics) and ads can be delivered to these users in cross-device remarketing campaigns.

We use the function 'anonymizeIP' (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

During your website visit, the following data is collected, among other things:

·         The pages you visit, your "click path".

·         achievement of "website goals" (conversions, e.g. newsletter sign-ups, downloads, purchases)

·         Your user behavior (for example, clicks, dwell time, bounce rates)

·         Your approximate location (region)

·         Your IP address (in shortened form)

·         Technical information about your browser and the end devices you use (e.g., language setting, screen resolution)

·         your internet service provider

·         the referrer URL (via which website/advertising medium you came to this website)
 

Purposes of processing
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your (pseudonymous) use of the website and compiling reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
 

Recipient
The recipient of the data is

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland)

as an order processor. For this purpose, we have concluded an order processing agreement with Google. Google LLC, based in California, USA, and, if applicable, US authorities can access the data stored by Google.
 

Transmission to third countries
A transfer of data to the USA cannot be excluded.
 

Storage period
The data sent by us and linked to cookies are automatically deleted after 50 months. The deletion of data whose retention period has been reached takes place automatically once a month..

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by
a. Not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to disable Google Analytics here

You can also prevent the storage of cookies by configuring your browser software accordingly. However, if you configure your browser to refuse all cookies, you may experience limitations in functionality on this and other websites.
 

Legal basis and revocation option
for this data processing is your consent, Art.6 Abs.1 S.1 lit.a DSGVO. You can revoke your consent at any time with effect for the future by calling up the cookie settings and changing your selection there.

You can find more information about Google Analytics terms of use and Google's data protection at  https://www.google.com/analytics/terms/de.html and at https://policies.google.com/?hl=de.

Google Tag Manager

This is a tag management system for managing JavaScript and HTML code snippets used to enable the implementation of tracking, analytics, personalization and marketing performance tags and tools.

Processing company

Google Ireland Limited
Google Building Gordon House
4 Barrow St
Dublin, D04 E5W5
Ireland

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Functionality

Technologies Used

·         Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         Aggregated data about tag firing

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

United States of America

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted after 14 days of retrieval.

Data Recipients

·         Alphabet Inc.

·         Google LLC

·         Google Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/

Click here to read the cookie policy of the data processor https://www.google.com/intl/de/tagmanager/use-policy.html

Usercentrics Consent Management Platform

This is a consent management service.

Processing company

Usercentrics GmbH
Sendlinger Str. 7
80331 Munich
Germany

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Compliance with legal obligations

·         Consent storage

Technologies Used

·         Cookies

·         Local storage

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         Browser information

·         Date and time of visit

·         Device information

·         Geographic location

·         Opt-in and opt-out data

·         Request URLs of the webpage

·         Page path of the webpage

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. c GDPR

Location of Processing

European Union (Consent database is located in Belgium)

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The consent data (given consent and revocation of consent) are stored for three years. The data will then be deleted immediately or given to the person responsible on request in the form of a data export.

Data Recipients

·         Usercentrics GmbH

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

datenschutz@usercentrics.com

Click here to read the privacy policy of the data processor https://usercentrics.com/privacy-policy/

LinkedIn Analytics

This is an analytics service.

Processing company

LinkedIn Ireland Unlimited Company

Wilton Place, Dublin 2, Ireland

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Web Analytics

Technologies Used

·         Cookies

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

Operating system information

·         Device identifier

·         ISP or mobile network provider

·         IP Address

·         Referrer URL

·         Add-ons information

·         Browser information

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

Data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

·         LinkedIn Ireland Unlimited Company

·         LinkedIn Inc.

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://www.linkedin.com/help/linkedin/ask/TSO-DPO

Click here to read the privacy policy of the data processor https://www.linkedin.com/legal/privacy-policy

Click here to opt out from this processor across all domains https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en

Click here to read the cookie policy of the data processor https://www.linkedin.com/legal/cookie_policy

Google Ads

This is an advertising service.

Processing company

Google Ireland Limited
Google Building
Gordon House
4 Barrow Street
Dublin D04 E5W5
Ireland

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Advertising

Technologies Used

·         Cookies

·         Pixel- Tags
 

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         IP address

·         Browser information

·         Usage data

·         Date and time of visit

·         Location information

·         Cookie ID

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes. Log data is anonymized after 9 months and cookie information is anonymized after 18 months.

Data Recipients

·         Alphabet Inc.

·         Google LLC

·         Google Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/troubleshooter/7575787?hl=en

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://safety.google/privacy/privacy-controls/

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Facebook Pixel

This is a Tracking technology offered by Facebook and used by other Facebook services such as Facebook Custom Audiences.

Processing company

Facebook Ireland Limited
4 Grand Canal Square
Grand Canal Harbour
Dublin, D02
Ireland

Data Purposes

This list represents the purposes of the data collection and processing. A consent is only valid for the stated purposes. The collected data can't be used or stored for any other purpose than the purposes listed below.

·         Marketing

·         Retargeting

·         Tracking

·         Analytics

·         Advertisement

Technologies Used

·         Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

·         Facebook user ID

·         Browser information

·         Usage data

·         Non-sensitive custom data

·         Referrer url

·         Pixel ID

·         User behaviour

·         Ads viewed

·         Interactions with advertisement, services, and products

·         Marketing information

·         Content viewed

·         IP address

·         Device information

·         Success of marketing campaigns

·         Geographic location

Legal Basis

In the following the required legal basis for the processing of data is listed.

·         Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

·         Facebook Inc.

·         Facebook Ireland Limited

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://www.facebook.com/help/contact/540977946302970

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

Worldwide

Click here to read the privacy policy of the data processor https://www.facebook.com/privacy/explanation

Click here to opt out from this processor across all domains https://www.facebook.com/ads/preferences/

Click here to read the cookie policy of the data processor https://www.facebook.com/policies/cookies

Existence of automated decision-making

We refrain from automatic decision-making or profiling.

Order processors

We use external service providers (order processors), e.g. for shipping goods, newsletters or payment processing. A separate order data processing agreement has been concluded with the service provider to ensure the protection of your personal data.

·         Salesforce.com, Inc.

Change of our privacy policy

We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments. In these cases, we will also adapt our data protection notices accordingly. Therefore, please refer to the current version of our privacy policy.
 

Links

If you use external links that are offered within the framework of our Internet pages, this data protection declaration does not extend to these links. Insofar as we offer links, we assure that no violations of applicable law were recognizable on the linked Internet pages at the time the link was set. However, we have no influence on compliance with data protection and security regulations by other providers. Therefore, please also inform yourself on the Internet pages of the other providers about the data protection declarations provided there.
 

Questions, suggestions, complaints

If you have any questions about our information on data protection or the processing of your personal data, you can contact us directly:

Prof. Ulf Glende

Projekt 29 GmbH & Co. KG
Ostengasse 14 • 93047 Regensburg
Mail u.glende@projekt29.de